Why My Brick-and-Mortar Shop Now Has an Online Counterpart
I own a small store that sells artisanal pottery. For years, my world was the physical shop: the smell of clay, the feel of a finished glaze, the conversations with regulars. The idea of an online store felt impersonal, like a betrayal of that hands-on experience. I was wrong. Opening a digital storefront didn’t replace […]
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